Vodafone:
In 1998, Vodafone Egypt pioneered the practice of corporate social responsibility and initiated national awareness on the importance of corporate social responsibility and sustainability as integral key part of corporate development. Since 2003, the concept continued to evolve along with the commitment to apply higher levels of social and environmental compliance while increasing the financial expenditure to support social investment, which totaled to EGP150 Million (2010).
Through various CSR initiatives, Vodafone Egypt contributed to development efforts in education, health, environment, emergency relief as well as philanthropic work throughout Egypt.
Vodafone Egypt Foundation
Vodafone Egypt Foundation makes long term social investments and was registered in 2003 as a Corporate Donor in the Egyptian Ministry of Social Solidarity.
The Foundation is registered as a separate legal entity from Vodafone Egypt, governed by an independent Board of Trustees that includes a number of prominent figures in the area of development and social work in Egypt.
Vodafone Egypt Foundation is among 23 Vodafone Foundations around the world and is part of Vodafone’s commitment to be a responsible global citizen and member of society.
The Foundation is driven by Vodafone’s strategic goal of being a leading responsible business by engaging in various forms of social investment aiming at improving the livelihood for marginalized people in Egypt.[citation needed]
Vodafone Egypt Foundation implements all its projects through NGOs by granting funds to implement projects in addition to in-kind and volunteering support by Vodafone Egypt employees.
In February 2011, Vodafone Egypt Foundation launched a national literacy initiative under the slogan “Knowledge is Power” to eradicate the illiteracy of 17 million Egyptian by 2017.
Vodafone Egypt sponsorships
Al Ahly Sponsorship Vodafone is the official partner of Egypt’s El Ahly Club, the African Club of the Century. Vodafone’s partnership with El Ahly’s football team began in 2002, and in 2005 Vodafone went beyond football and took on El Ahly teams for nine other sports Including team sports like basketball, handball, and volleyball, as well as individual games like gymnastics, tennis, table tennis, karate and swimming. Vodafone also extended the partnership by sponsoring El Ahly centennial celebration.
Being one of the main pillars of creating our future leaders, Vodafone Egypt focuses highly on supporting education and schools across country.
We constantly strive to be a trusted partner to educators and schools in Egypt. Hence, Vodafone Egypt Foundation launched the Back to School and Madrasty programs.
In 2006, Vodafone Egypt Foundation launched its annual Back to School initiative. This charity campaign aims at encouraging the poor to educate their children through distributing thousands of school bags to students in remote and needy areas throughout Egypt. Around 30,000 school bags filled with school supplies (copy books, pencils, erasers, rulers, sharpeners…etc.) are distributed annually. A total of 130,000 bags have been distributed till now.
In an attempt to provide equal access to quality education, Vodafone Egypt launched its initiative for renovation and reform of Schools: Madrasty. Primary education is the focus of this project; as it is considered to be the cornerstone of children’s education and youths’ development. For that reason, Vodafone searches for the most underprivileged communities and the most deprived primary schools in remote villages across Egypt. Vodafone then works on developing a healthy environment at these schools to promote quality education. The other objective of Madrasty is to maintain sustainability of this healthy environment; which is achieved through training and workshops targeted to the students, teachers, and the schools’ board of trustees. Finally, Vodafone aims at strengthening the role of civil society organizations in Egypt.
Madrasty Partners
To attain higher efficiency, Vodafone has decided to implement this project through partnering with developmental organizations and local NGOs, as they are the most integrated amongst local communities. The selection of schools was done through the NGOs, who also described the specific needs of each school. Madrasty was implemented in partnership with five NGOs, the General Authority for Educational Buildings, and the United Nations Development Program.
The Five implementing NGOs were:
Youth Association for Population and Development (YAPD)
The Association for the Development and Enhancement of Women (ADEW)
HEMAYA
CARE Egypt
Hurghada Environmental Protection and Conservation Association (HEPCA)
Madrasty Achievements:
Successfully renovated 2,000 classrooms, bathrooms, libraries, and playgrounds.
Successfully renovated 147 schools in 27 Governorates in Egypt.
Raised awareness among teachers, students, and the local community on the importance of having a healthy school environment.
Mobilized the Egyptian authorities on the issue of unhealthy and poor school conditions.
The Madrasty Initiative won The “Best Community Program Award” at the 5th Corporate Social Responsibility Summit of the Middle East, held in Dubai in June 2008.
The project was selected from 180 entries from different companies and countries. The criteria set by the judging panel for the best community project was:
the company had successfully implemented a community project that has resulted in poverty alienation, better education, business growth or community engagement.
the company believes in creating educational opportunities for those who don’t have them or helping individuals to escape from poverty.
the company does back up its belief and commitment to the community through project sustainability.
The Madrasty initiative was selected as it covered all of the above criteria and exceeded expectations. Madrasty is a model on how companies should support the development of their local communities, as it clearly demonstrates how advantageous a partnership between the corporate, the civil society, NGO’s and the public sectors could be.
About the CSR summit awards The CSR Summit Awards is a program introduced by the Institute for International Research – Middle East, to recognize and honor regional companies for outstanding, innovative and world-class social responsibility projects. These projects should demonstrate the company’s leadership, sincerity and on-going commitment in incorporating ethical values, compliance with legal requirements, and respect for individuals, communities and the environment in the way they do business.
Madrasty Phase II The Vodafone Egypt Foundation allocated 10,000,000 LE to Madrasty Phase II, which was launched for the Academic year 08-09. In the second phase of Madrasty, an additional 145 primary public schools were renovated in remote villages across Egypt. Madrasty Phase II was implemented by four NGOs: HEPCA, YAPD, CARE & HEMAYA, with the cooperation of the Ministry of Education, and the General Authority for Educational Building
The subsequent workshops focused on hygiene, volunteerism, active learning, and social responsibility.
Madrasty Phase III In order to maintain the health of our students, Vodafone completed a campaign for building 2000 clinics in schools across Egypt. During this campaign, each time you made a call, you donated one piaster in addition to a piaster donated by the Vodafone Egypt Foundation in order to maintain a healthy environment and provide health care for children in schools.
Mobinil:
“Helping hands that want to learn” is the motto of Mobinil’s new initiative launched this Ramadan, which plans to help 100,000 citizens acquire skills that they need in order to be productive and make a living.
In line with its role as Egypt’s leading corporate citizen, the Egyptian Company for Mobile Services (Mobinil) has partnered with top Egyptian non-government organizations (NGO’s) in an unprecedented initiative that aims to participate in boosting the country’s economy through creating 100,000 jobs. This is an initiative that Mobinil will continue to support and grow throughout the coming years in order to provide more and more opportunities for people to develop and earn a decent living.
Participating in the program with Mobinil are 5 renowned NGO’S, namely Dar el Orman, Ebtessama Foundation, The Association for Women’s Total Advancement & Development “AWTAD”, Injaz-Egypt, and Development Association for Empowering Special Needs “DAESN”.
The corporate social responsibility (CSR) program was announced Wednesday, August 3rd 2011 at a press conference, which was attended by Mobinil CEO Hassan Kabbani, a number of Mobinil and NGO’s top management, along with members of the press and media.
While Mobinil initiated the program with its partners, its ongoing role will be to provide funding as well as publicity for the whole initiative in various media in order to maximize exposure and impact of the program. The NGO’s will train the candidates, execute the projects and provide regular project progress reports.
Etisalat:
“Origin” is a nation-wide project Etisalat has devised to counter Egypt’s water dilemma. The initiative is in partnership with the giant international organization “Care” as well as renowned Egyptian non-governmental organizations like “Resala” the “Egyptian Society for integrated development” and others as well as a large number of community development agencies. It is estimated to directly aid hundreds of thousands of beneficiaries in 7 governorates in its first year.
The initiative has four main components;
the first and main component is bringing safe drinking water to the homes, schools and medical units of deprived villages that have suffered from thirst and have little or no access to drinking water.
The second component is water purification which entails supplying villages, rural areas and squatter settlements suffering from polluted or contaminated water with purification plants and systems to filter the current water supply and turn it into usable drinking water.
The third component consists of irrigation water interventions planned closely in collaboration with care’s “water and stability” project officials, it features aiding villages suffering irrigation water difficulties to overcome their problems, this area includes construction, re-digging and clearing kilometers of watercourses as well insulating them with stonework amidst other irrigation water management activities.
The fourth and last component targets kidney failure, a direct result of declined water quality; this includes providing hospitals with dialysis equipment and water treatment facilities enabling them to provide the patients with free dialysis treatment. It is worth mentioning that Etisalat supports underprivileged families with an average monthly income less than EGP 90.
The fifth compontent is Water conservation; Under the slogan “save water… save life”, Etisalat introduced this fifth component as a call for action. Etisalat believes in engaging its customers and the society in its CSR cause. Saving water in the homes and workplaces can greatly contribute to water provision. The capacity and reach of the water network will greatly improve if water is conserved. This component is of increasing importance given Egypt’s rapid population growth rate.
All the mentioned components are complimented with the necessary preliminary researches to assess the needing villages and the suitable type of intervention. The initiative also labels awareness and education as a cross cutting theme; capacity development workshops for the CDAs taking part have already started, awareness programs for the beneficiaries and field trips for the school children of the target locations are also commencing shortly.
Chipsy:
CAIRO: Egyptian snack food giant Chipsy signed an official partnership on Thursday with the United Nations World Food Program (WFP) to participate in its “Food for Education” initiative, aimed at promoting youth education and nutrition in Upper Egypt.
According to the company’s General Manager Tarek Mansour, Chipsy will contribute LE 1 million that will enable the program to target an additional 4,650 students.
The Food for Education program, whose main goal is to decrease absenteeism from school, operates by supplying students with healthy snacks that fulfill a quarter of their daily nutritional needs. In order to receive WFP’s support, however, “students must attend 80 percent of their classes,” Gian Pietro Bordignon, country director for WFP Egypt told Daily News Egypt.
By doing so, the program improves primary education to some of Egypt’s most poverty stricken areas by alleviating families’ tough decisions of either sending their children to school or forcing them to stay home and work.
“Regardless of the country, education and health are the first expenses to be cut” from a family’s budget in the face of poverty, Bordignon explained, stressing that the program aims to give poor families and children equal opportunities.
Tying the program’s relevance to current political developments in Egypt, Bordignon added that there is “no freedom [in a country] if all citizens aren’t given equal opportunities to be educated and be healthy.”
The Food for Education program, which WFP expanded to Egypt in 2007 in collaboration with the Egyptian government and PepsiCo, Chipsy’s parent company, has been met with a great amount of success. According to Bordignon, schools that are part of the program enjoy a stunning “95 percent attendance rate.”
With Chipsy’s contribution, 4,650 students will join the additional 200,000 students already supported by WFP across 3,300 schools in nine Egyptian governorates.
On top of its direct investment of LE 1 million, “Chipsy will also donate a portion of their profit” for the next two months to the Food for Education program, Mansour added.
While the “field for corporate social responsibility is plenty,” Mansour explained, education is “the most important [area to support], especially in rural areas.”
For his part, famous Egyptian actor Ahmed Helmy, who was named as an official Goodwill Ambassador on behalf of the Food for Education program in Egypt, expressed his “great pride” at being part of such an important program that was “not just words,” but concrete actions.
Empowering future generations of Egyptians through offering them the chance to gain an education, Helmy explained, is a noble endeavor, especially because the students of the program “may become famous doctors or important scientists one day.”
Pepsi:
PepsiCo, one of the world’s largest food and beverage companies, showcased its best practices in sustainability and social responsibility at its annual Asia, Middle East & Africa Performance with Purpose (PwP) Awards ceremony in Dubai, home to the regional headquarters for the company’s Asia, Middle East & Africa (AMEA) division.
Mcdonald’s:
McDonald’s Egypt operates responsibly within the community and supports several charity organisations and projects such as the Awladi Orphanage, Bint Masr and Caritas Egypt.
McDonald’s supported the national project to build the first hospital for children with cancer in Egypt; Hospital 57357. Since January 2001 as a pioneer partner of the National Cancer Institute, McDonald’s has managed to raise a total of EGP 4 million for the hospital to date; and continues to give its support to ensure that cancer patients can continue to receive the treatment they need.
McDonald’s recently joined the United Nations World Food Programme (WFP), together with its corporate partners TNT and Unilever, to fight world hunger by sponsoring ‘Walk the World’.
On June 1st, 2008 for 24 hours across 24 time zones, Walk the World took place globally to raise funds for the 59 million children worldwide who attend primary school hungry. Under the auspices of the First Lady, Mrs. Suzanne Mubarak, the world’s largest annual global fundraising event was inaugurated in Egypt; where approximately 1.5 million primary school children continue to need the support of the WFP’s school meals programme.
Social responsibility also rests on the shoulders of each and every McDonald’s restaurant, as each team is required to extend a helping hand to the surrounding community, whether it’s by cleaning the streets or offering fun, laughter and giveaways through Ronald McDonald.
McDonald’s Egypt honored 400 mothers who performed outstandingly in training programs provided by McDonald’s Egypt to families from Ezbet Khair Allah and Batn El Bakara, by distributing awards to motivate and encourage them to implement sound upbringing methods within their family and their surrounding community. The training programs included preparing mothers for dealing with children as well as educating them about the importance of vaccination, proper nutrition and the dangers of female genital mutilation.
McDonald’s Egypt adopted these training programs as part of its commitment to create a healthy environment for children from areas deprived of numerous essential services. Therefore, McDonald’s Egypt renovated and developed 18 nurseries, which accommodate 1305 children. Alaa Fathy, McDonald’s Egypt General Manager stated “Within the framework of McDonald’s Egypt’s dedication to social responsibility and its belief that educational reform – especially in preliminary stages – is the foundation of social development, we decided – in collaboration with Peace & Plenty Association – to renovate 18 nurseries in Ezbet Khair Allah and Batn El Bakara, in addition to providing essential educational material to more than 1,320 mothers last year to enable them to adopt and implement sound childcare methods.”
Alaa Fathy added “The beginning was in 2009 with the development of 9 nurseries, which was essential to enable children to receive proper education. Based on the demands of Ezbet Khair Allah’s residents, McDonald’s Egypt expanded its development program, which included the renovation of nurseries in the same area, in addition to restoring three nurseries in Batn El Bakara, as a starting point to educational reform in needy areas, which will effectively contribute to the development and support of local communities.”
As part of their giving back to the community, McDonald’s Egypt has participated in the role of education reform. McDonald’s Egypt is announcing that it has just completed the restoration of the ninth nursery in the poverty stricken and unplanned area of Ezbet Khairallah, located in the area between old Cairo and Dar el Salam.
The overhaul of the nine nurseries is part of the first phase of this initiative and was done in coordination with Kheir Wa Baraka, a prominent Egyptian NGO, that handled the logistics involved. “At McDonald’s Egypt we believe that education reform is one of the most important rehabilitation measures that must be undertaken,” said Mr. Alaa Fathy, McDonald’s Egypt Deputy General Manager. “Quality education means a sustainable future for Egypt’s children,” he added. A total of EGP 700,000 has been allocated for the first phase of this initiative and at present, the amount has been spent on the refurbishing of the nine nurseries, and includes the provisions of the following; school supplies, course materials, field trips, training courses for mothers and teachers and monthly birthday parties for the children. The amount provided by McDonald’s Egypt for the first phase will also cover the continuous maintenance and supplying of school materials to ensure a consistency in the quality of the supplies provided. “Education reform doesn’t start at the primary school level; it starts from the first stages of education, at the kindergarten level. By renovating nurseries in under privileged areas of Egypt and providing the children with a pleasant learning environment, access to technology, colorful educational tools, music and art, we are making them receptive and eager for further education,” said Mrs. Nevine Elibrachy the founder and member of the Board of Peace and Plenty association. Following the unprecedented success of the first phase and the demand from the Ezbet Khairallah community for more nurseries of this kind, McDonald’s Egypt is going to renovate 6 more nurseries in the area. Furthermore, McDonald’s Egypt is also planning on venturing into another underdeveloped area, Batn El Bekra, and refurbishing 3 kindergartens. “The great success of the first phase of this initiative – from the nurseries that are always full to the positive feedback we have received from the mothers and teachers in the community – is indicative of the need in under developed areas of Egypt for educational reform from the beginning of the ladder; at the kindergarten stage,” said Mr. Alaa Fathy. During the press conference, the spokespersons of McDonald’s Egypt gave a presentation on the work that was done in phase one of the initiative, in addition to outlining future plans for this project. McDonald’s Egypt also discussed their investments in their community service projects, both previous and upcoming ones.
About McDonald’s Egypt: McDonald’s Egypt is a 100% Egyptian company with 100% Egyptian workforce and owned by Manfoods Egypt. As part of its corporate culture, McDonald’s supports the community through different charity activities that aim at giving back to the community such as the donations offered to Children Cancer Hospital, holding parties for the sake of orphans and children of special needs.
About Kheir We Baraka: Peace and Plenty or “Kheir wa Baraka” is a group of dedicated men and women with expertise in different fields, united by the goal of achieving social cohesion and promoting life with dignity for the less fortunate in Egypt. Peace and Plenty is a nonprofit association founded in 2004 and registered with Egyptian Ministry of Social Affairs.
Coca Cola:
On Aug. 9, Coca-Cola Egypt and CARE International, a nongovernment organization (NGO) operating in Egypt, announced their partnership to provide 1,500 households in the Egyptian governorate of Beni Suef with safe drinking water. Beni Suef is one of the poorest governorates in Egypt, where more than 9,000 households lack access to potable water.
The partnership aims to provide 7,500 people in three villages (one in the district of Sumusta, one in El-Koum El-Ahmar, and one in the district of Ahnasia) with clean water over the next 18 months. The project will also help raise community awareness through hygiene education campaigns. By working with Community Development Organizations (CDAs) in each village, local populations will be empowered to participate actively in the implementation of the project and thereby create a mechanism to address other issues affecting the community in the future.
“The project will not only focus on direct water connections for households, but will strive to engage in a multifaceted and continuous process to build local capacity to analyze problems and propose solutions, to raise awareness about hygiene and environmental issues that contribute to a significant improvement in community health for the inhabitants of Beni Suef,” said Omar Mandour, General Manager, Coca-Cola Egypt, Libya and Sudan.
The Beni Suef project is part of RAIN (Replenish Africa Initiative), which is funded by The Coca-Cola Africa Foundation. Responding to the challenge put forward by the United Nations in their Millennium Development Goals, the Foundation is funding water projects across the continent to assist countries in halving the number of people without access to clean water by 2015. The work is particularly important in Africa because many African countries are not currently on track to meet the UN goals.
“This engagement with the community around water is a key pillar of our Live Positively commitments in Egypt,” Mandour continued. “I believe this project and others like it are important because they demonstrate that Coca-Cola not only produces quality products and creates good jobs in their communities, but is also working with other stakeholders to address some of the key challenges faced in this country. Particularly, as the Ramadan season begins, this investment is a shining example of Coca-Cola’s long tradition of giving back to the community.”
This is the second major water program supported by The Coca-Cola Company in Egypt. Previously, together with USAID Egypt, the Government of Egypt Ministry of Water Resources and Irrigation, UNICEF and the International Resources Group, we worked to improve the management of liquid and solid waste by constructing three wastewater treatment plants in the Gharbiya and Luxor governorates. Through this project, completed earlier in 2010, 80,000 rural Egyptians benefited from improved wastewater disposal practices and solid waste management.
CARE’s alliance with Coca-Cola Egypt is an example of how partnerships between the private sector and NGOs can provide localized support to those with the greatest needs for water and sanitation services while ensuring water resources are managed to serve future generations.
| Amer Charitable Foundation | |
| Introduction:
Amer Foundation is a charitable social organization that doesn’t aim to gain any profits out of its activities, but it actually aims to achieve comprehensive development and raise the educational and moral level among people, and upgrade their behavior and human taste, which is reflected positively on raising individuals’ standard of living. Our most important activities: - Reaching Million reader of Quran. Number of branches, and its founder and chief Executive Director of the institution: – Mr. Adel Salah Amer. Efforts in Educational field The Foundation assists university students on a monthly basis and throughout the whole Undergraduate stage to encourage them to continue their study under the difficult living conditions these days, hoping we can create a generation of scientists, who will provide their best efforts to enlighten the future. in order to achieve that, the foundation has set up educational remedial classes for both primary and prep grade so we can create fair competition between students and reach the most outstanding, unique, and talented students among them. Efforts in social field: - Provide assistance for poor and orphans. What does the association aim from those projects ? The Foundation aims to achieve social participation from all members of the community, who differ according to their culture and customs, in order to achieve social solidarity and joint liability between different classes of people. This will make everyone know his rights, duties, and obligations towards our community. With this plan every single one of us will work in a team spirit, which forces hatred and spitefulness out of developing societies, the thing that spread the culture of beneficence, and good deeds, which will prevail the light within our society. |
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| Egyptian Wakf | |
| How we developed the “Egyptian Wakf” idea?
Amer Charitable Foundation was established In 2005, spread in 11 provinces of Egypt, and now it has 267 branch in all over Egypt, and it’s still on rise, the thing that made “Amer Group” association realizes the extent of the Egyptian citizen’s needs, and felt that this is the right time to make an immediate action and provide the Egyptian society with more and more help, that’s where the idea of establishing “Egyptian Wakf” got developed. we have been searching for who can evaluate this Charitable Trust,Then we found that we can establish the “Trust” system in Jersey Free Zones in the UK in collaboration with the Bank of BNPPARIBAS. We had the intension, long time ago, to name it as the “Egyptian Trust”, and not Just “Amer Trust”, to confirm that it belongs to all Egyptians, and thus “Amer group” is no longer the owner of this project, as it will be running under the management and disposal of the BNPPARIBAS Bank, where it’s funds will be spent in charitable projects that serve the Egyptian society as a whole. And it worth mentioning that BNP PARIBAS Bank, the “Trust” holder, has the full right to invest in other projects other than “Amer Group”, only under the condition of seeking Al-Azhar Sheikh opinion to ensure that the chosen investment is identical to the Islamic Sharia , and the revenue will be spent in accordance with the terms of the “Trust”. The main theme, and heart of the “Trust” idea, developed because Amir association felt more responsible towards society, even more than Amer already holds, and because Egypt has a great virtue on us all, and because the people of this terrific land must stand next to each others as much as they can, and last but not least because all of us have to provide the most precious things we have to develop the charity projects as NOW is the best time for providing that for our beloved country Egypt. |
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| Amer American School | |
| As a part of Amer’s corporate social responsibility, Amer group has established the American free school in the Qalyubia governorate to serve children in 40 surrounding villages, from 1st Primary stage through to the International diploma.
The vision of the school is to build future leaders from rural Egypt by providing them world – class school education to which they would not otherwise have had access. More than 20,000 children applied for the qualifying test and interviews further narrowed the number to a total of 200 students including both sexes. The students selection was based on criteria where all children were given an equitable opportunity to show case their talents and skills infront of a 5 member experts committee (Expats & local). The children are equipped with an excellent infrastructure of expats (management – teaching) and locally hired Egyptian teachers, supported by sport facilities, state of the art equipment and well educated and degreed faculty. Moreover the school provides uniforms – daily meals – and transportation to and from their villages free of cost and no burden to the parents. The Educational organizations in Egypt must be proud of a revolutionary project that will profoundly contribute to a better society. Our mission at ASS: “Everone will be Someone!” |
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